Click on the headlines to see the associated documents.

Finished Products
See the finished products we have so far

Goals
What are the goals and timeframe of the project

Minutes
Minutes from the CBSM committee meetings

Articles
Articles written about the project

Power Points
Currently there is one Power Point available for use. Contact John Haack for more information.

Natural Resource Marketing to Encourage Lakes Protection

Research in behavior change suggests that we humans are resistant to change—and we don’t like being told what to do. Many counties and states have for years taken a rather awkward approach to messaging with top-down directives. The public’s been told what not to do, rather than what they should be doing. While sometimes necessary it’s not always the most effective approach.

The Burnett County Community Based Social Marketing project is working to understand our local lake audience, understand their perceived barriers and benefits to more natural lake shores and then develop and target effective strategies to encourage landowners to develop more natural shorelands.

The study lakes of DesMoine and Long Lakes in Burnett County